What is Thought Leadership?
Thought leadership is the process of developing and sharing insights in your field or industry. It’s a way to showcase your expertise and knowledge, while providing valuable information to your clients. Thought leadership is often achieved through content marketing, and it’s a great way to establish your brand’s credibility and authority.
How Becoming a Thought Leader Online Can Help Your Practice
The benefits of becoming a thought leader are numerous. Becoming a thought leader in your field allows you to:
- Gain visibility – Posting educational content online grows visibility for your brand, allowing you to reach a larger audience of both current and prospective clients.
- Build relationships – Thought leadership can help you build relationships and trust with your clients, as you are providing them with needed information about their pets. This will ultimately lead to higher customer loyalty.
- Forge professional connections – Becoming a thought leader in your field will give you the opportunity to connect with other experts in the veterinary industry and create valuable relationships.
Use Social Media and Your Website Blog To Your Advantage
While there are numerous ways to establish thought leadership in the veterinary field, some of the easiest and quickest ways to do so are through the use of social media and blog content.
Post consistently on social media! Share informational information with quick, informative captions and eye-catching graphics. Remember – social media is not the place to be overly clinical. Your followers are not looking for illness and surgery pictures. They want to see information that provides them with some immediate value, like knowledge or entertainment.
Sharing blogs on your website can be useful in numerous different ways. First, your website visitors will have a built-in library of information accessible to them when they come to your site. Second, blogs can be shared and re-shared on social media for immediate exposure. In fact, paying to promote blogs on Facebook can bring hundreds to thousands of visitors directly to your website each month! Third and finally, blogs on your website may becoming high ranking articles on Google, getting you organic exposure for FREE! Imagine someone Googles ‘signs a dog has diabetes’ and your practice’s blog post comes up on the first page. That’s extremely valuable.
Resources to Help Establish Your Practice as a Thought Leader Online
At Veterinary Marketing Café, we provide you with ready-made content that can be easily downloaded and uploaded to your website and social media pages. Become a member today and get immediate access to dozens of marketing materials created specifically for locally-owned vets!