Your business’s online presence matters because it allows you to keep your brand top of mind with potential and existing customers. By being consistently active online, you increase the chances of people recognizing and remembering your brand when they need a veterinarian. 

Having a strong online presence also allows you to establish yourself as a thought leader in your industry. By creating and sharing valuable content like blog posts, social media updates, and videos, you can position yourself as an expert and build trust with your audience. 

Finally, it’s important to be active online in order to engage with your followers and foster stronger relationships. Social media specifically provides a direct line of communication between your clinic and your clients (both current and future)! By regularly engaging with your followers, responding to their comments and questions, and sharing educational content, you can build a loyal following who feel connected to your practice. 

Blogs are an excellent way to establish your expertise and credibility in your industry. When pet owners turn to Google or social media with questions about their pet’s health and safety, you can be there with answers. And when they need to take the next step and seek care, they’ll know where to go. Your practice! 

In addition, regularly publishing high-quality blog content can improve your website’s search engine rankings. Search engines like Google favor websites that are updated frequently with fresh, relevant, and engaging content. 

Too often, people underestimate the importance of social media for their brand. The average user spends over 2 hours a day on social media—and you want your practice to show up on their feeds during that time. It’s crucial to share engaging, informational, and eye-catching content that stops users mid-scroll. While they might not need that information urgently, you are planting seeds in their mind, getting your name out there, and priming yourself to be their pick when they need a veterinarian in the future.  

To be blunt — pet owners reading your blogs aren’t looking for the level of clinical detail (and graphic imagery) that veterinarians tend to provide.

As medical professionals, you are no doubt interested in all the science behind diseases and disorders (including  the graphic imagery), but what your clients want is a general understanding of what might be affecting their pet, and most importantly, when to seek treatment. They need bite-sized, easy-to-digest information, free from terms and acronyms, that can guide their next steps.

For example: An owner notices their dog is coughing frequently -> they search online for possible causes -> they find and read your blog ‘5 Common Causes of Canine Coughing’ -> the content resonates with them and they decide that, as the blog suggests, their dog should be seen by a vet -> they contact you to schedule an appointment -> you evaluate, diagnose, and only then you provide the detailed information they should hear. 

We recommend adding a new blog (or two) to your website every week. When you add the blog, be sure to share a link to it on social media so your followers know to check it out! If you want to gain even more traffic, you may boost the blog post on Facebook for a small budget.  

We recommend posting about 3-4 times a week. You don’t want to overwhelm followers with your content, but you also want to continue to pop up on their feeds over time.  One of these posts can be your announcing a new published blog on your website!